Unleash Your Product’s Potential
High-converting UGC tailored for the beauty, skincare, and lifestyle space.
MAYBELLINE
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L’Oréal PARIS
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NYX Cosmetics
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Dr. Jart+
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Physicians Choice
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Beekman 1802
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Peach & Lily
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Saltair
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Sacheu Beauty
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INNBeauty Project
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LANEIGE
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Living Proof
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Ole Henriksen
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MAYBELLINE • L’Oréal PARIS • NYX Cosmetics • Dr. Jart+ • Physicians Choice • Beekman 1802 • Peach & Lily • Saltair • Sacheu Beauty • INNBeauty Project • LANEIGE • Living Proof • Ole Henriksen •
About me…
Hi, I’m Dawn! I’m a New Jersey-based UGC creator and mom over 40 specializing in the beauty, skincare, and lifestyle niches.
I don’t just “make videos”—I create high-converting assets designed to resonate with the modern woman. By blending authentic storytelling with natural, conversational voiceovers, I position products as real-world solutions. My goal is to build immediate trust with your audience, sparking the engagement and confidence needed to drive purchasing decisions.
From "get ready with me" routines to aesthetic product demos, I deliver scroll-stopping content that feels like a recommendation from a friend, but performs like a high-end marketing campaign.
Why Work With Me?
Relatable Authority: I speak directly to the 40+ demographic—a high-intent market with significant purchasing power.
Platform Fluent: Content is natively optimized for TikTok, Instagram Reels, and Spark Ads.
Full-Service Creator: I handle everything from strategy and scriptwriting to filming and professional post-production.
Strategic Storytelling: Every video is built with high-retention hooks and clear CTAs designed to lower CPC and increase ROAS.
Content Pillars
Educational & Problem-Solving
I break down the "why" behind your products, translating ingredients and techniques into simple, actionable steps that empower consumers to buy with confidence.
Empowering consumers
Relatable Lifestyle & Storytelling
By integrating products into my daily flow as a busy NJ mom, I build organic trust through honest storytelling that feels like a FaceTime call with a friend.
Building trust
Driving decisionsTransformation & Social Proof
I provide the visual proof—from 12-hour wear tests to side-by-side comparisons—to eliminate consumer doubt and drive immediate purchasing decisions.